A flyer is an effective marketing tool to acquire customers for a childcare centre. It can be used as a leave-behind door-to-door, an attachment to brochures and newsletters, as a follow-up mailer, or distributed hand-to-hand in order to push the childcare brand, or let the clients know what the centre has to offer. Many nursery care utilize this marketing tool because it is cost-effective; it can be printed using the centre’s ink-jet printer, and the volume of flyers can be scaled according to budget and target market.

Flyers are smaller than the A4 size bond paper; it is usually a half, quarter or an eighth of an A4. These are the typical sizes used in order to save cost, and for easy distribution. Although, it is small but the content is more vital. The design and information on the flyer must be relevant to the brand of the kindergarten centre because it is not just about giving information, but also presenting the image of the preschool. An early learning centre might require the assistance of branding and design experts to create awesome flyer designs.

Since many early childhood centres will be doing this type of marketing strategies, the flyer must stand out from the rest. That is why branding is very important to every marketing tools delivered to prospects. Branding is the strategic presentation of the daycare centre, while marketing brings the brand to the customers.

The images here show a flyer design distributed by one of the childcare centres in Australia.

Flyer Design for a Childcare Centre in Australia