Most parents nowadays use the Internet to look for childcare centres for their kids to enrol. They either use their laptops or desktop computers, or their mobile phones to browse the web. There’s a competition amongst child care business websites, especially in getting new clients online, but this shouldn’t stop you from getting your share of the slice. The main purpose of getting new clients is to increase enrolment and occupancy, and increase profit in the long run.
In getting new clients online, first you need an online presence. The business website must be properly prepared with great web design and interface, which projects the brand of your childcare centre. Contents on the site must be properly managed like your blog articles, videos and other media objects.
After your website is ready, you can then use one or all of these online marketing strategies:
1) Social Media Postings – Use Facebook, Instagram, Linkedin, Twitter, Pinterest and other social media sites in sharing the content of your website; it’s free. Make sure your website is well represented on social media profiles or pages.
2) Social Media Marketing (SMM) – Most social media sites have advertising platforms. For a certain budget you can reach your target market through these advertising channels.
3) Free or Paid Online Classifieds – It’s just like the newspaper classifieds, but the online version. One good example for this is Craigslist.
4) Search Engine Optimisation (SEO) – This is vital for your childcare website. SEO can increase the visibility of your website on search engines like Google, Yahoo or Bing. Make sure that your website is SEO friendly, and have quality content.
5) Search Engine Marketing (SEM) – The easiest way to get new clients online is through search engine advertising like AdWords by Google. Google is still the number one online service people use. According to Alexa, the top 5 online web services in Australia are Google, Youtube, Facebook, Reddit and Wikipedia.
If you want to get new clients for your childcare business through the Internet, then a childcare brand specialist can be a great help. He or she can strategically design your brand, and present it through any marketing tools to reach your clients.